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CITIZEN Better Starts Now

New Product Announcement 100th Anniversary of the first CITIZEN watch

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‘Better Starts Now’

is CITIZEN’s belief that it is always possible to make something better, and now is the time to start doing it. 

In 1924, CITIZEN created its first-ever product, a pocket watch. It was given the name CITIZEN to express the idea of a watch that as many people as possible would use and cherish for a long time. 

Inspired by that original philosophy, we have never stopped seeking out ways to improve things in the 100 years since.

We still make watches for people who devote themselves to making their part of the world better. People who share the belief that now is the time to start doing it.

Product

100th Anniversary of the first CITIZEN watch

Special Limited Edition Pocket Watch

Looking 100 years into the past…
and 100 years into the future.

The final design and specifications are subject to change without notice.
The availability, specifications, and related information, such as the product code for the models featured in this site, may vary by markets.