Since 1986, Citizen Watch Company Limited has exhibited at BASELWORLD, and released a number of attractive watches.

Today, we have successfully attained the goal made 4 years ago to reach 80% sales of CITIZEN brand watches to be from Eco-Drive models by 2008, thanks to the concentration on CITIZEN's feature, namely, Eco-Drive. Thus, we are convinced that CITIZEN's Eco-Drive is highly evaluated worldwide.

Eco-Drive is to constantly keep on running anytime and anywhere, as long as there is light.The product is also environmentally friendly as it requires no battery change.These types of "friendly" products are now becoming the commonly accepted choice around the world.

CITIZEN has been in the constant pursuit to incorporate our spectacular Eco-Drive functions in design that epitomizes beauty, based on the product policy of "The Fusion of Technology and Beauty".This and more is backed by our frontier spirit to give birth to more attractive products, and to forward CITIZEN's quality to the world.

BASELWORLD 2009 will be another stage to showcase the world of CITIZEN's Eco-Drive products in terms of product-making, design, brand future, and future outlook.We have newly designed our booth this year.It reflects a sharp design rich with a sense of layers, expressing CITIZEN's world of Eco-Drive.

CITIZEN would commit ourselves to endeavor to deliver comfortable and exciting time to you.