INFINITY

Inspired by Eco-Drive, and Featuring the Townscape of Tokyo as a Symbol of Unlimited Energy
Collaborated Video Image by “CITIZEN” and “WOW,” an Up-and-coming Visual Design Studio in Japan

The beauty of Eco-Drive is that it continues to run on stored light energy even at places where there is no light.
The impression of unlimited storage and discharge of energy is expressed with the townscape of Tokyo,a city overflowing with energy.

Sunrise --- Tokyo absorbs and stores the showering light and its dynamic energy
Sunset --- The stored energy is overflowed in fantastical scenery of light
The portrait of light as if it would circulate forever is a perfect motif of Eco-Drive, which absorbs infinite light and tracks time for all.

… “LIGHT FOREVER”

Basic Information　　　Shooting location : 21 areas in Tokyo　 Shooting time : 269 hours (total length of film running) 　Producing period : 4 months (planning, shooting, editing, computer graphics)

About “WOW” 　　　A visual design studio based in Tokyo and Sendai, Japan. Produces and directs commercials, promotion videos and visual images. In pursuit of the potential of nonbiased visual image, also forwards original works of exquisite creativity. Participated exhibitions: “MILANO SALONE,” “TENT LONDON,” “ICON Experiment,” “JAPAN CAR” 　
URL : http://www.w0w.co.jp/